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Internet marketing, copy writing and search engine pay-per-click
consultant for over 7 years, marketing, sales trainer and
advertising consultant for 12 years
Teddi has been an
Internet student for the last 7 years and has studied almost every
high profile Web promotion package out there including those
created by Cory Rudl, Ken Evoy, Terry Dean, Jonathan Mizel, Jim
Daniels, Marlon Sanders, Dr. Ralph Wilson, etc.
She has shared her Web
marketing secrets with some high profile Web gurus including
Jonathan Mizel, Jeff Gardner and Ron Ruiz one of whom was so
amazed by the information she shared that he said it “was worth
100 times what he paid for it”. Her love of learning leads her to
collect those great secrets from the experts so she can share them
with her clients.
Testimonial:
A recent client said
“Feel free to use me as the reference to future clients. Honestly,
you have been very helpful, and you know your work very well.
You can use my email/phone number, whichever you would prefer. .I
really appreciate your time and help on website promotion. I have
learned a lot more from you than I expected.”
Success stories online. Here are some examples of online successes
with clients:
Developed positioning
strategies that helped an Internet client to increase site traffic
significantly, improve site design and gain visibility that
resulted in a multi-million dollar buyout offer.
A few ideas for a recent
Internet client increased income from the company ezine by $3,000
per month within a few weeks. Suggested changes to pay-per-click
campaign for same client that saved over $1000 per month without
sacrificing quality traffic.
Managed a pay-per-click campaign for a client which took him from
zero to over $4,000 per month income in two months with all
business coming from the Web.
For another client:
Developed and implemented an online PR campaign that resulted in
press coverage for the site.
For marcomchoices.com:
Designed the site, wrote copy, was Webmaster for two years,
developed email magazine.
For svdirect.com:
Suggested strategies that doubled site traffic in less than two
weeks.
eBay sales and promotion: Promoted, wrote powerful sales copy and
sold many different types of products at maximum prices on eBay as
well as advising clients on how to do the same.
Teddi’s background
includes 12 years experience as a marketing and advertising
consultant. Originally, she...
Became a Jay Abraham protege
For two years, as a Jay
Abraham protégé, She learned every possible secret from this
marketing genius and the incredible group of other marketing
experts at his seminars. Jay is one of the highest-paid marketing
consultants in the U.S. He regularly charges business owners an
astounding $3,000 an hour for consulting and has been written
about in USA Today, The New York Times, The Los Angeles Times,
Entrepreneur Magazine, and Success Magazine, to name a few.
More advertising expertise
In addition to learning
the well kept and expensive secrets of Jay Abraham, she also
learned the amazing advertising secrets of Gary Halbert, who gets
paid up to $30,000 for just one ad or letter plus 5-10% of the
profits. He also wrote one of the most successful direct mail
letters in history - over a 20 year mailing period it has pulled
in over $300 million. In her pursuit of the best and most
effective marketing and advertising knowledge she also studied
advertising and marketing with Dan Kennedy, Ted Nicholas, Brian
Keith Voiles, Brad Antin, and others.
Secrets of writing sales grabbing copy
What she learned is that
there are certain rules for creating the most effective
advertisements and direct mail packages. In fact these rules apply
to almost all copy including the copy on Web sites. Many Web site
owners lose potential sales because their sites lack hard-hitting,
grabber copy. Teddi brings these strategies and secrets to writing
for search engine optimization, Web site sales copy and any other
writing she does for her clients.
Education
She graduated from the
University of California at Berkeley and was an honors student in
the MBA program at San Jose State University. What's interesting
is she learned many important techniques and secrets from the ad
experts mentioned above, rather than from the universities.
Partial client list
For the last 12 years,
she has been helping companies and many professionals get more
customers and make more money using the powerful secrets of direct
response marketing. Here's a partial list of clients from Santa
Clara County as well as non-local clients: Caere Corp, Mentor
Graphics, escapehomes.com, Competere International, NLP
California, marcomchoices.com, Desktop Innovations, Palmer's
Digital, svdirect.com, Growth and Leadership Center, R O
Associates, projectconnections.com, goodearthtours, argear.com,
yournewcareer.com, taxnegotiators.com, Taylor Properties.
Offline success stories
Here are some
non-Internet success stories: Developed and implemented a lead
generation strategy which increased client's income by over 50%
within six months successfully selling a $3,000 seminar. Created
several ads (one ad ran for more than 3 years) that multiplied the
number of leads per dollar spent. A postcard to a selected list
pulled 10% to 20% on each mailing. Company tripled profits within
one year of implementation of programming.
Incidentally, one of the
mailings pulled so many responses, the client jokingly complained
that he did not have enough resources to handle that many calls.
Developed a strategy for
another business-to-business client, which cost almost nothing to
implement and brought in $20,000 in one week. Suggested an idea
and strategy that brought in a $1,000,000 account. Created a
Yellow Pages ad that tripled response for this client. Along with
other new strategies, the client went from red ink to black in
four months.
Doubled a client's income
in one year, by creating several direct mail pieces with special
mailing and telemarketing strategies. One piece is still being
mailed with a 20% to 50% response on each mailing.
Worked with a company,
whose clients were corporations with over 1,000 employees to
develop and implement marketing strategies and a telemarketing
program that resulted in a billing increase of $500,000 within one
year. For the same client suggested a book project. Helped to
create and promote the book internationally to successfully
educate new customers and get more corporate clients.
To contact Teddi, send
regular mail to Teddi McDonald, P.O. Box 3095, Los Altos, CA,
94024 or
email.
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